Media

Creating buzz around a new investment

Creating buzz around a new investment

By developing a well thought-out plan and starting early, you will ensure your new investment will be beneficial to your residents, your community and your bottom line.

Summer reading: The language of long-term care

Summer reading: The language of long-term care

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A recent NPR survey of older adults had a not-too-surprising finding: No one likes being referred to as "elderly" or as a "senior."

Managing the media

Managing the media

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The death of a California woman not given CPR at her independent living community was a teachable moment. I know you are reviewing the operational end and facility policy. But you also must evaluate your crisis communications plan.

California insurer to pay $320 million to settle overpayment allegations

California insurer to pay $320 million to settle overpayment allegations

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A California health maintenance organization will pay a record $320 million to settle charges that it was overpaid by the state's Medicaid program over several years.

Handling your PR crisis

Handling your PR crisis

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A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I'm not sure I was able to utter an audible response to its marketing representative since I was busy hitting my palm against my forehead.

Frustrations of a persecuted provider boil over

Frustrations of a persecuted provider boil over

What happens when a government and society create an evil enemy of the state? They begin by calling them monsters, a drain on society that is guilty of heinous crimes, and they use the legal system and media to prosecute them publicly without due process. You have all seen the headlines about nursing homes. The TRUTH never seems to matter, only the synthetic story.