Marketing Matters: Understanding content marketing

One of the biggest marketing mistakes you can make is not getting to know your target audiences – especially when you market across generations. Watch my video blog to learn how to market across generations so you can get to know the people in your world so they don't feel like strangers to your brand or mission.

Pam Selker Rak is the president and founder of CommuniTech LLC. To learn more, click here.

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