Marketing

Interoperability in senior living: Making it a reality

Interoperability in senior living: Making it a reality

Don't expect one company to complete all of your needs. Before you select your favorite clinical system, talk with suppliers about what accounting systems are already integrated and how these systems can reduce cost and risk

Attracting new residents

Attracting new residents

Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a few vacancies.

I saw the (nursing home) sign, and it opened up my eyes

I saw the (nursing home) sign, and it opened up my eyes

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When talking to long-term care leaders about new construction or facility renovations, I hear the word "residential" spoken often, and with great excitement and pride. And I've accepted that a less institutional, more homelike building is indeed something to celebrate. But two things — a recent experience and a conversation — have gotten me thinking.

A strategy for success: Focus on marketing

A strategy for success: Focus on marketing

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As obvious as it may sound, in order to maximize your organization's market potential, it's imperative to first achieve superior clinical outcomes and then focus on a sound marketing strategy. Certain high touch marketing initiatives may have worked on a limited basis in the past. However, given the current state of the healthcare industry, i.e., budget cuts, CMS penalties for higher than acceptable readmission rates, and increasing competition, a more strategic plan is essential. Technology can help you accomplish these goals.

New study finds the terms we use inadvertently offends seniors

New study finds the terms we use inadvertently offends seniors

The terms we use to describe and communicate with seniors have either positive or negative associations. We recently conducted a new survey asking 1,114 participants their feelings and associations with the language used to describe seniors and senior living. The survey revealed certain terms and labels acceptable a generation ago, have rapidly become taboo or downright offensive.

This is for long-term care providers with dedicated employees

This is for long-term care providers with dedicated employees

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If you're a long-term care provider, there's no way you can spend your days doing nothing. It's simply impossible. You know it and we know it. So now here's one more thing for you to d

The 9 most lucrative words in senior living marketing

The 9 most lucrative words in senior living marketing

Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable words in marketing to best market your long-term care facility.

Attract more customers by automating your sales and marketing

Attract more customers by automating your sales and marketing

Whether you choose to market through direct-mailings, pamphlets in doctors' offices, online advertising, magazine or television placements, a flash-in-the-pan approach to marketing and selling your facility is not the answer to increasing your clientele.

Superior marketing success: It's NOT about your community

Superior marketing success: It's NOT about your community

Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get the maximum return possible on that marketing investment.

Senior living's Top 10 marketing questions, answers revealed during webinar for LTC professionals

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Long-term care operators continually need to be aware of what will make them stronger in the marketplace. A webinar focusing on 10 important questions that must be asked and answered to be a successful provider will begin at 11 a.m. Central Time on Wednesday, Aug. 8. Take-away benefits of the one-hour session include a marketing assessment that can be repeated to improve self-evaluation. Ken Curnes, the senior vice president of planning and strategy at GlynnDevins, will address the fundamentals of senior living marketing and give examples of best practices in ten key areas.

Why your future will be a numbers game

Why your future will be a numbers game

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In the looming world of acute-care partnerships, warm and fuzzy imagery is going to take a back seat to cold, hard data. So if you're feeling like a number now, just wait.

10 marketing reasons why providers should enter McKnight's Technology Awards program

10 marketing reasons why providers should enter McKnight's Technology Awards program

We hear it day after day in our industry: Providers need to market themselves because they're entering an era of competitiveness like they've never seen before. As a marketing consultant in the healthcare sector, I can tell you first-hand that this is 100% true.

Feline happy over your SEO

Feline happy over your SEO

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Given the response to last week's post about the Affordable Care Act and the Supreme Court, I've decided there's only one way to make this week's blog as successful in terms of readers and story hits. I'm going to talk about the individual mandate ... for felines.

When residents attack

When residents attack

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Winter, especially in colder climates, can take a toll on anyone's mood. The cure for one upstate New York assisted living community is an unconventional one: a good old-fashioned snowball fight.

Handling your PR crisis

Handling your PR crisis

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A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I'm not sure I was able to utter an audible response to its marketing representative since I was busy hitting my palm against my forehead.

Census data reveal a new, masculine trend in eldercare

Census data reveal a new, masculine trend in eldercare

It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, "Age and Sex Composition: 2010," revealed remarkable findings. The study found that in the last decade, the male population grew much faster than the female population in the 60-plus age group. Understanding this demographic shift and responding to it appropriately will bring new opportunities to long-term care companies.

Innovative marketing for the eldercare industry a growing necessity

Innovative marketing for the eldercare industry a growing necessity

To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking about big budgets and large-scale advertising, but rather about innovative communications campaigns.

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