Of the many statements that stuck with me from covering the long-term care profession in 2012, one that resonated was almost a throwaway line: "We do tend to eat our own."
Long-term care providers should hone in on the changing needs of their market by embracing what customers want and will pay for, and by working to change the profession's image problem, LTC executives said Monday.
A lot of things were different in long-term care back in 1962. Never mind the stiff uniforms, spartan buildings and low technology. Medicare and Medicaid were still a few years from being born by President Lyndon B. Johnson's executive pen. But there's been at least one constant since then.
Long-term care administrators feel pressure from competing quality initiatives, says Marianna Grachek, president and CEO of the American College of Health Care Administrators.