Ken Robbins

Three ideas for great online marketing

Three ideas for great online marketing

By the day, more and more baby boomers are becoming the adult caregivers for their parents. They are the decision-makers who need to be targeted, but marketers for long-term care facilities are still missing out. Too often they look at boomers the same way as the retiring generation of 20- or 30-years ago, and yet they couldn't be more different.