Brad Klitsch, senior vice president of market development for Direct Supply, was recently honored at the Assisted Living Federation of America's annual meeting near Dallas. Klitsch received the organization's Service Award. "Senior living has hundreds of thousands of advocates and supporters, but Brad Klitsch is one of the biggest champions of the resident-center philosophy of senior living," said Richard P. Grimes, president and CEO of ALFA. "Brad's limitless energy and enthusiasm to advance excellence and advocacy for senior living is more than commendable, it is amazing. He's earned this award and is very deserving for his support of ALFA both within Direct Supply and throughout senior living."