Fund-Raising

Ice buckets, fund-raising and long-term care

Ice buckets, fund-raising and long-term care

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Whoever dreamed up the ALS Ice Bucket Challenge should be given a medal — and immediately hired to speak at the next long-term care association conference. Such creativity and that kind of Midas touch don't come along often.

In pursuit of the C-suite

In pursuit of the C-suite

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Imagine an industry where an entry-level person is encouraged to be hungry and aggressive, to work long hours for little pay, lead (almost by default) an unhealthy lifestyle, and not have to dress all that nicely. The person may be a closet introvert, possibly disorganized, and must able to spend long hours manipulating the written word.

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