In a historic week for the country, there's been a lot of discussion about media, most of it negative. That's why it made me feel good to talk to two administrators who saw a McKnight's article and ran with an idea.
Crowdfunding isn't the only way to raise money for a good cause, though it has recently netted one provider 60 televisions. Nudity is also an ever-attractive option.
Nearly four months into the year, a 2015 calendar sporting nude photographs of the residents of Pleasant Pointe Assisted Living in Akron, OH, are still flying out the door — so much so that a second printing was ordered.
Whoever dreamed up the ALS Ice Bucket Challenge should be given a medal — and immediately hired to speak at the next long-term care association conference. Such creativity and that kind of Midas touch don't come along often.
Imagine an industry where an entry-level person is encouraged to be hungry and aggressive, to work long hours for little pay, lead (almost by default) an unhealthy lifestyle, and not have to dress all that nicely. The person may be a closet introvert, possibly disorganized, and must able to spend long hours manipulating the written word.