Eli Lilly

Pharma companies embrace branding

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Big pharmaceutical companies are exploring "brand personality" in their marketing strategies, according to new research.

Diabetes—obesity drug to be created

Diabetes—obesity drug to be created

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U.S. pharmacy giant Eli Lilly and Company and Denmark's Zealand Pharma are working on new treatments for type 2 diabetes and obesity, the companies announced.

Third time the charm for Alzheimer's drug?

Eli Lilly's experimental Alzheimer's treatment was ruled a failure in two earlier trials. But when investigators combined solanezumab's data from both tests, they discovered that cognitive declines were slowed by 34% among patients who started out with mild symptoms. Based on those results, solanezumab has been selected for a federally sponsored study for people who have not yet suffered significant memory loss.

Protective gene mutation gives hope to Alzheimer's drug development

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Alzheimer's researchers got a huge boost last week with the publication of a study showing that a rare genetic mutation prevents the buildup of beta amyloid in the brain.