5 lessons long-term care providers can learn from Joan Lunden
By
Eleanor Feldman Barbera, Ph.D.
Jun 13, 2013
Award-winning journalist and author Joan Lunden has learned a lot from dealing with her 94-year-old mother’s housing and care. Also a physician’s daughter, she recently passed along to me some...
Planning for the eldercare boom
By
Angil Tarach-Ritchey
Apr 22, 2013
Geriatric care providers and healthcare professionals see where our current system is failing seniors, and family caregivers, but what are we doing to improve it, change it, or create a new system?
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...