Edward J. Tromczynski

Preparing for managed care

Preparing for managed care

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All the benefits of managed care come with a price.

A strategy for success: Focus on marketing

A strategy for success: Focus on marketing

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As obvious as it may sound, in order to maximize your organization's market potential, it's imperative to first achieve superior clinical outcomes and then focus on a sound marketing strategy. Certain high touch marketing initiatives may have worked on a limited basis in the past. However, given the current state of the healthcare industry, i.e., budget cuts, CMS penalties for higher than acceptable readmission rates, and increasing competition, a more strategic plan is essential. Technology can help you accomplish these goals.

A strategy for success: Connecting clinical and financial outcomes

A strategy for success: Connecting clinical and financial outcomes

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In order for your facility to survive and thrive, it's imperative to stay ahead of this ongoing tsunami. In the long-term care market, a successful strategic plan connects clinical outcomes to financial outcomes and vice versa.

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