Crisis Communications

What providers can do to counteract negative advertising

What providers can do to counteract negative advertising

Plaintiffs' lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined beginning, middle and end. Unfortunately for healthcare providers, especially skilled nursing facilities, there is no end to the cycle of targeted, negative advertising.

Study: Facebook posts encourage positive public opinion in times of crisis

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Business owners, including long-term care providers, might find Facebook an asset during a crisis, according to a new study.

Managing the media

Managing the media

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The death of a California woman not given CPR at her independent living community was a teachable moment. I know you are reviewing the operational end and facility policy. But you also must evaluate your crisis communications plan.

Return the reporter's phone call, or pay the price

Return the reporter's phone call, or pay the price

News alert to all decision makers in the long term care industry: Prepare to communicate during a crisis BEFORE a crisis communicates for you.

Crisis management guidebook offers inside advice

Crisis management guidebook offers inside advice

The newest Crisis Management Guidebook provides operators with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan.

When crisis hits

When crisis hits

Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it's perceived as a success or failure.