The death of a California woman not given CPR at her independent living community was a teachable moment. I know you are reviewing the operational end and facility policy. But you also must evaluate your crisis communications plan.
News alert to all decision makers in the long term care industry: Prepare to communicate during a crisis BEFORE a crisis communicates for you.
The newest Crisis Management Guidebook provides operators with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan.
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it's perceived as a success or failure.