Could Continuing Care at Home programs save your community?

Share this article:
Bruce Baron
Bruce Baron

Skilled nursing, assisted living and independent living communities are under intense pressure to improve their bottom line in a difficult reimbursement and economic climate. Many communities teeter between profitability and unprofitability. The key driver of success for all elder care communities is occupancy. Even a 1-2% change in occupancy levels can result in dramatic swing in profitability. 

 

Traditional elder care marketing activities such as advertisements, referral bonuses and open houses, do little to create a strong relationship between a prospect and the community. 

 

So what can you do? 

 

Some entrepreneurial providers offer innovative programs for aging in place. Dubbed Continuing Care at Home (CCaH), these programs create a link between the senior and the community. Consequently, if and when the time comes for the senior to move to a community, there is already a relationship established between the community and the senior. Not surprisingly, prospect conversion rates are dramatically higher when there is a relationship already established between the senior and the community.

 

CliftonLarsonAllen, a premier accounting firm, believes the “CCRC without walls” model will mold the future of senior care. The number of at-home programs offered by the largest 100 non-profit senior living organizations grew by 32% between 2010 and 2011, according to a 2012 LeadingAge Ziegler study.  These communities are seeing the benefit of the senior/community relationship.

 

CCaH programs need not be costly. Getting seniors to sign up for simple reminder telephone notifications of weather alerts, community activities and health updates are simple, low cost ways to forge a bond between the community and the senior. A bond that could positively impact long-term profitability and sustainability of your community.

Bruce Baron is CEO of VoiceFriend.  He can be reached at bruce.baron@voicefriend.net or at 781-996-3123.

Share this article:

Featured Listings

Anacapa Technologies, Inc.

Anacapa Technologies, Inc.

Anacapa Technologies, Inc. is a veteran-owned, federally certified small business based in San ...

Bulk TV Internet

Bulk TV  Internet

Bulk TV & Internet is a leading provider of television, Internet and phone ...

Chestnut Ridge Foam, Inc.

Chestnut Ridge Foam, Inc.

The CAREFLEX PHPFP Mattress is our most popular model within acute care and ...

more »

More in Marketplace

Better accuracy in AL medication management

Better accuracy in AL medication management

The key to successful medication management is improving processes on multiple fronts so that staff members are more comfortable, confident, efficient and effective.

Improving resident safety and efficiency

Improving resident safety and efficiency

Families trust us to keep their loved ones safe and to provide top-quality care. Some days are more hectic than others, and on those chaotic days, the Real-Time Locating System ...

Preparing for a hurricane

Preparing for a hurricane

For providers, Hurricane Arthur was a reminder to take another look at your emergency preparedness to ensure your plan is up-to-date and effective.