Continuum Of Care

Is it any wonder this field has an identity crisis?

Is it any wonder this field has an identity crisis?

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What's in a name? That's a fairly topical question, given the many differing views on how best to describe the business we're in. Not that this field's identity crisis is a recent development.

Brookdale targets new goal: national brand recognition

Brookdale targets new goal: national brand recognition

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Brookdale Senior Living is known as one of the largest U.S. assisted living operators, but the Tennessee-based company has ambitious plans to establish itself as the national leader across the whole continuum of care.