Anthony Cirillo

Combat Frontline on the front lines

Combat Frontline on the front lines

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Experiences become stories, which really are perceptions of the actual experience translated. Stories spread by word of mouth, amplified by social media. Stories make people fall in love, or hate, with a product or service. Stories are the marketing. Marketing impacts revenue.

Music a vital element in enhancing resident experience

Music a vital element in enhancing resident experience

Live entertainment can add to resident care and should be considered a priority. Running an effective entertainment program requires knowledge of the basics.

The myth of CPR

The myth of CPR

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The international attention over the incident concerning an independent living facility's refusal to give CPR, as a matter of policy, has inspired a lot of clutching of pearls regarding long-term care's medical ethics. There were a few big facts that got left out of the original reporting.

Cirillo named new 'partner' at CEO2

Anthony Cirillo has been named the new National Healthcare Channel Partner of CEO2, a"whole-system solution" consulting company. Cirillo, a Fellow of the American College of Healthcare Executives, consults with hospital and healthcare systems and is the president and "Chief Evangelist" at FastForwardConsulting.