Andrew Smith

Brookdale encounters a new problem: separation anxiety

Brookdale encounters a new problem: separation anxiety

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Embattled Brookdale Senior Living is being asked by a major shareholder to spin off its real estate holdings and revamp its governance board.

Of Brookdale and branding: Thoughts for the small operator

Of Brookdale and branding: Thoughts for the small operator

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Brookdale Senior Living's acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger announcement came three days after The New Yorker ran a piece arguing that the age of powerhouse brands is ending?