AHCA sends strong message as fiscal cliff cuts get closer

Share this article:
Gov. Mark Parkinson
Gov. Mark Parkinson

As lawmakers try to get “on message” about the looming fiscal cliff, the American Health Care Association sent a message of its own. The nation's largest nursing home organization launched a weeklong ad blitz in November that brought the industry's concerns over Medicare funding cuts straight to the nation's lawmakers — and their staff members. 

This latest campaign featured Beverly McKinney, who was hit by a car and discharged from a hospital soon after breaking her pelvis. The ad focuses on McKinney's experience, rehab and recovery. In addition to Washington, D.C., publications, the ads appeared on cable outlets MSNBC, CNN and FOX News. 

The campaign was sparked by a looming Medicare sequester, which was slated to slash Medicare payments to providers by 2%, according to AHCA. 

“We're running these ads to remind policymakers that cuts have consequences, and potentially jeopardize the tens of thousands of residents we care for every day,” said Mark Parkinson, president and CEO of the American Health Care Association. 

He added that any fiscal cliff deal lawmakers strike needs to “consider the impact on our residents and the much-needed access to quality care that we provide.” The association launched a similar campaign in September. 



Share this article:

More in News

ACO bill in House would waive 3-midnight requirement for skilled nursing care

Certain Accountable Care Organizations would be able to send Medicare beneficiaries to a skilled nursing facility without a prior hospital stay under a bipartisan bill recently introduced in the House of Representatives.

Increasing staff-to-patient ratios improves nurse safety, researchers find

A law setting mandatory nurse-to-patient staffing ratios has reduced the number of workplace injuries for registered nurses and licensed practical nurses in California, according to recently published findings.

Life Care Centers takes Gold in Transitions category

Life Care Centers takes Gold in Transitions category

Life Care Centers of America has won the Gold Award in the McKnight's Excellence in Technology Awards in the Transitions category.