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The 9 most lucrative words in senior living marketing

The 9 most lucrative words in senior living marketing

Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable words in marketing to best market your long-term care facility.

5 lessons long-term care providers can learn from Joan Lunden

5 lessons long-term care providers can learn from Joan Lunden

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Award-winning journalist and author Joan Lunden has learned a lot from dealing with her 94-year-old mother's housing and care. Also a physician's daughter, she recently passed along to me some excellent tips for long-term care professionals, which I now pass along to you.

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